Blue Fever Privacy Policy

Effective Date of Privacy Policy:  July 16, 2017

This Privacy Policy describes what information Blue Fever Inc. and its United States-based affiliate and subsidiary companies (together, “Blue Fever” or “we” and sometimes “us”) collect about you and why, how we use and share that information, and the choices we offer. 

This Privacy Policy (“Policy”) is incorporated into the Blue Fever Terms of Use, and applies to information obtained by us when you sign up for, use, access or otherwise interact with any Blue Fever websites, products, services and anywhere else where this policy is posted (collectively, “Services”). This Policy does not apply to information that is collected outside the Services. This Policy applies regardless of whether you access the Services using a personal computer, mobile device, or other equipment or device.  If you disagree with the terms of this Policy, please do not use the Services.   

We may change this Policy from time to time.  If we make changes, we will notify you by posting the updated policy and revising the “Effective Date” above.  Use of the Services after the posted Effective Date means you accept the current version of the Policy, including any changes made prior to the posted Effective Date. If we make any material changes to this Policy, we will also notify you by email or by means of a notice on the Services. We encourage you to review the Policy whenever you use our Services to stay informed about our information practices and the choices available to you.

Information you provide to us: We collect information that you submit to us. For example, the process of creating or editing a user profile may require you to provide us with a name, contact information, shipping information, and a password of your choice.  Additionally, we collect any information that you voluntarily enter into any postings, comments or forums within the Services and, if you send an e-mail to us, we will collect your e-mail address and the full content of your e-mail, including attached files and other information you choose to provide to us.

Information We Collect Automatically From Your Devices:  When you use our Services, we may collect information about the device you use to access the Services, including browser type and version, operating system and version, Internet Protocol (“IP”) address, device information and other information about your device's interaction with our Services.  We also collect information about how you use our Services, including your access times, links or content clicked, and language.  We may use this data alone or in aggregate form, as a statistical measure, but not in a manner that is intended to identify you personally.  This type of data enables us to understand how often individuals use parts of the Services so we can analyze and improve them. 

Information from Social Media Networks and Other Third Parties:  We may obtain information about you or your use of the Services from third parties and sources, such as our vendors, like web host providers, analytics providers or advertisers. You may also give us permission to access your information, including personally identifiable information from services offered by third parties, including social media networks.  The information we obtain from third party services depends on your account/privacy settings with those third parties and the third parties’ privacy policies, so be sure to check those policies and to adjust your settings to meet your preferences.

Payment Information: If you purchase a product or service through the Services, our third party payment processors will collect the billing and financial information they need to process your charges. This may include your postal address, email address and financial information. Blue Fever does not collect or store your financial information, like credit card numbers. However, Blue Fever’s third party payment processors may share non-financial information with us related to your purchases, like your name, shipping address and items purchased in order to fulfill your order.

Aggregate and/or De-Identified Information: We may aggregate or de-identify certain information that we collect from you. Aggregate and/or de-identified information is designed so that we cannot identify you personally.

In general, the information that you submit or share with us and that we collect is used in the following ways:

  • for the purposes for which you provided such information;

  • to enable your access to the Services;

  • to provide, maintain, protect, develop and improve the Services, including through the use of statistical analysis;

  • to customize the content and advertisements you receive from us and our trusted partners;

  • to communicate with you, including via email, text messages, social media, mail and phone; and

  • to offer you additional information, opportunities, promotions and functionality from us or on our behalf, or from our partners or our advertisers. 

We may use aggregated and/or de-identified data or other data that is not personally identifiable for any purpose, including without limitation in statistical analysis to help us analyze patterns in the use of the Services.

By accessing and using the Services, you consent to our use of your information about you in the manner described in this Policy.  If you do not agree or do not consent to the use of your information in these ways, you should not use the Services.

We do not disclose your information except in the limited circumstances described below.  By accessing and using the Services, you consent to us sharing your information under the circumstances described in this Policy.  

With your consent: We may share or disclose your information if you ask or authorize us to do so.

Among group companies:  We may share your information with our affiliated and subsidiary companies and joint venture partners for the purposes of processing, analyzing or storing your information or otherwise as needed to provide the Services to you, in each case, consistent with the terms of this Policy.

To our trusted third party service providers: We engage third party service providers to perform a variety of services and functions for us.  We may share your information with such service providers subject to confidentiality obligations consistent with this Policy and on the condition that the third parties use your information only on our behalf and pursuant to our instructions.

Information shared via third party social buttons, widgets and other embedded content: Some of our Services carry embedded content controlled by third parties for services such as social sharing, commenting and displaying video or images.  When you interact with these services they may collect information from and about you and your interaction with their content, including the URL of the web page you are visiting.  This activity will be subject to the privacy policy of and your settings for the third party network or service.  Please be aware that they may track your activity, including through the use of cookies or similar technology, without you needing to interact with them.  If this concerns you, ensure you log out of their services before using ours.   

To comply with legal requirements and to protect you, us, and others: Notwithstanding anything to the contrary in this Policy, we reserve the right to retain and disclose your information at our discretion if we believe in good faith that such retention and disclosure is necessary to: (a) comply with relevant laws or to respond to subpoenas, warrants or similar process served on us; (b) protect and defend our rights or property, you, or third parties; or (c) ensure the safety and security of our Services, systems and of our customers and third parties.

In connection with a business transfer: In the event we go through a business transition such as a merger, acquisition by another company, bankruptcy, reorganization or sale of all or a portion of our assets, your information may be sold or transferred as part of that transaction. You acknowledge that such transfers may occur and are permitted by this Policy and that the new entity may continue to process your information as set forth in this Policy.

If the information has been aggregated, de-identified or otherwise does not identify you personally: We may share or disclose information that has been aggregated, de-identified, otherwise does not identify you or information that you choose to make public, such as your public user profile information.  For example, we may develop information concerning the Services’ users, using de-identification processes to help ensure that such information cannot reasonably be re-associated or connected with you as an individual.  This Policy does not limit our use or disclosure of de-identified information (i.e., information from which your name and any other personally identifying information has been removed) in any way, and we reserve the right to use and disclose such information to our partners, advertisers and any other third parties at our discretion.

If you do not agree or do not consent to the disclosure of your information in any manner described above, you should not use the Services.

We do not collect personally identifiable information about you, as defined under applicable California law, over time and across third party websites or services. Our third party partners are not permitted to collect personally identifiable information about you through your use of our Services.

Web Browser Cookies

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser.  A cookie contains limited non-personal data, usually a unique identifier and the name of the site.  This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in or to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve advertising to you.

Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third party cookie”).  They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).

Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script

Web pages, emails and mobile apps may contain a small transparent image file or line of code to record how you interact with them.  They are often used in conjunction with web browser cookies (or the unique identifier of your mobile device) and they are used to help website and app publishers to better analyze and improve their services and to target advertising based on your browsing behavior and interests.  For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on an advertisement on a site or whether you opened or clicked on marketing emails sent to you.

Tracking Via Mobile Apps

When you use our Mobile Apps we may record unique identifiers associated with your device (such as the device ID and IP address), your activity within the App and your network location.  This information may be used to analyze and improve our services and to serve advertising to you.

How We Use Cookies

We use cookies and tracking technologies for a variety of reasons, such as to enable us to recognize when you have logged in, to improve your experience of the services and possibly to deliver advertising. For example, we use these technologies to keep you logged in, to allow us to know when and for how long you use our services, and to remember your preferences and settings and other functionality you have requested, such as remembering your username and password so that you do not need to login each time you visit.  We may also use cookies and tracking technologies to deliver advertising and marketing messages relevant to you – a common practice across the internet and known as interest-based advertising or behavioral advertising.

You may opt out of receiving interest-based advertising by visiting the Digital Advertising Alliance's opt out page at  In addition, you can opt out of Google Analytics by visiting their opt out tools site at

You have a right at any time to stop us from contacting you for marketing purposes. When you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional e-mail you receive or by contacting us directly at  Despite your indicated e-mail marketing preferences, we may still send you relationship and/or transactional e-mails regarding the Services, including, for example, administrative confirmations and notices of updates to our Policy, if we choose to provide such notices to you in this manner.

We will hold your personal information on our systems for as long as necessary to provide the relevant Service to you or for so as long as reasonably required to satisfy the purpose for which you submitted the information.

Links to third party websites may be made available through the Services. Clicking on such advertisements and links will direct you to the website or application of a third party. We are not responsible for the privacy practices or the content of such websites. Any information you provide via those sites is subject to the Privacy Policies on those websites and is not covered by this Policy. We encourage you to read the privacy statements of each and every website you visit or application you use. This Policy applies solely to information collected by us through the Services and does not apply to third party websites or applications. The ability to access third party information from the Services and to link to other websites and locations from the Services is for your convenience and does not signify our endorsement of such third parties, their products, their services, their websites and locations or the content they make available on the Services or on their websites and locations.

We are committed to protecting the security of your information. We use a variety of industry-standard security technologies and procedures to help protect your information from unauthorized access, use or disclosure. These measures vary based on the sensitivity of the information that we collect. Even though we have taken significant steps to protect your information, no company, including us, can fully eliminate security risks associated with information. We cannot guarantee that our security measures will prevent every unauthorized attempt to access, use, or disclose your information.

You have the right to request a copy of the information that we hold about you that identifies you personally. If you would like a copy of some or all of this information, please contact us at We may charge a reasonable fee for this service. We want to make sure that your information is accurate and up-to-date. You may ask us to correct or to remove information that you think is inaccurate. We also provide you with tools and account settings to access or modify some of the information you provided to us and associated with your account.

Blue Fever does not direct its Services to children under the age of thirteen (13) and does not knowingly collect information from such children.  We require all users of the Services to be at least thirteen (13) years old.  If we obtain actual knowledge that a user is under the age of thirteen (13), we will promptly delete all information associated with such account.  By using the Services, you are representing that you are at least thirteen (13) years old. 

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their “personal information” (as defined under the California Online Privacy Protection Act), if any, for their direct marketing purposes in the prior calendar year, as well as the type of “personal information” disclosed to those parties. If you are a California resident and would like to request this information, please submit your request in an email to with the subject line “BLUE FEVER PRIVACY POLICY”.

This Policy and all disputes arising hereunder or relating hereto shall be governed by, and will be construed under, the laws of the State of California, U.S.A., without regard to choice of law principles.  Those who choose to access the Services from locations outside the United States do so on their own initiative, and are responsible for compliance with local laws if and to the extent local laws are applicable. Blue Fever may limit the website’s availability, in whole or in part, concerning any person, geographic area or jurisdiction, at any time in its sole discretion. 

The information we collect from you through your use of the Services is stored and processed in the United States in compliance with California and United States law. We may share your information with our group company affiliates, subsidiaries or joint ventures located outside of the United States. These group company entities may store and process your information locally in compliance with applicable laws.

If you have questions or concerns about our Policy, please contact us at: