Performance Growth Marketing Manager

We’re looking for a leader to drive growth and retention at a fast-paced internet tech startup (role is not focused on growth of revenue). Areas of expertise should be Behavior Psychology, Data & Analytics, A/B Testing, and Funnel Marketing across paid Facebook ads/media buying and organic growth. Need to have grown consumer web sign ups and apps before, need to have 5 years of experience. REQUIRED: You have already worked in growth in at least one consumer internet tech company.

Responsibilities

  • Need to have experience driving user acquisition and retention at an early stage startup (~200k-1 million users)

    • Extreme focus on KPI’s- user growth, retention and sustainable product engagement

  • Be able to execute on-the-ground tasks while thinking strategically about what the company’s growth need to look like next

  • Analyze KPI’s to provide recommendations on potential areas of growth and new opportunities as well as suggesting new KPI’s to be monitored

    • Report weekly (and sometimes daily) on growth and product data

  • Management & Hiring:

    • Grow a small team around you who can execute on the ground tasks with efficiency and effectiveness

    • Oversee day to day relationships and management of digital performance agencies and other partners and vendors that match to the above responsibilities

    • Educate the greater marketing and brand teams on best practices

  • Expert Across:

    • Facebook Business Manager - you will be responsible for managing Facebook/Instagram Ads

    • Search Engine Marketing (SEM) and SEO

    • Social Media Advertising

    • Affiliate Marketing

    • Partnership Marketing

    • Programmatic Media Buying

    • Omnichannel/CRM/Remarketing

    • Campaigns and tactics optimized for a mobile-first world

  • Partner with co-founder/Head of Marketing in the development of paid budgets by business unit

  • Responsible for the daily management of each budget

  • Establish ROI benchmarks and overall performance metrics

  • Build, execute and optimize all performance campaigns including campaigns you run directly as an individual contributor

  • Partner cross-functionally with the product and marketing teams to create cohesive plans that maximize partnerships to drive traffic and hit acquisition goals.

    • Devise areas of experimentation that may influence product (esp. retention) decisions

    • Consistently seek out improvements in internal reporting and monitoring with a goal of increasing efficiency, accuracy and relevancy of the product

  • Stay up to date with best practices, new technology, and relevant competitor and data studies information that may provide useful new partners or strategy improvements

    • Identify and test new ad tech partners as warranted

About Us

 
 

We’re Blue Fever! A team of 15 on a mission to help people navigate every day emotional needs with technology. We’re building an empathetic AI who messages with teens to curate the Internet, like a big sister. Google gave us topical relevance with SEO, but “Blue” recommends based on emotional needs in that moment.

Our nearly 200k users trust Blue because her messaging channel is private, she understands their needs and treats them with empathy 💙

Blue Fever is a text message-based product that will ultimately develop AI models to predict what media a user needs based on their current mood and emotions.  Through our private, conversational UI, we have been able to gather unprecedented information from our users that allows us to serve them exactly the right thing, in the moment of greatest need.

We are venture-backed and a graduate from Techstars.

About You

  • You have worked in growth at a consumer internet startup

  • Self-starter attitude, collaborative approach

  • You have analytical and creative mind

  • A master of analytics from Google Analytics to partner tools like Ads Manager, Ad Words

  • Familiarity with tools ranging from Excel to Tableau to BigQuery

  • You want to make a positive impact on the world

  • Top notch quantitative and qualitative abilities - data-driven, but not robotic

  • 5-8 years of professional growth experience

  • You have managed others within a growth team

  • You like to work in a fast-paced environment

  • You have excellent prioritization skills

  • Strong aptitude to multitask complexity while maintaining a positive attitude

    • You are a master of conveying complexity to others in a way that is understandable and actionable

  • Experience managing third party partners to reach key channels including monitoring their performance

  • Willingness to evolve and hunger to always learn as the market and industry develop

  • Excellent analytical, communication and personal skills with the ability to manage up and down the org

  • Bonus points if you have worked in or love media/film/TV

Technologies We Use

  • Google Cloud Platform

  • Google Analytics

  • BigQuery

  • Tableau

  • R

  • Excel/Google Sheets

You’ll work on all different types of products and need to solve both immediate problems and long-term problems. You’ll need to be flexible and always ready to try new things.

Our Values

  • We act on our curiosity

  • We value EQ over IQ

  • When in doubt, we always go back to the user

  • Give no fucks - adapt and evolve in the direction you believe is right

  • Listen deeply, open yourself up to being vulnerable which will allow you to judge less and empower others more

  • We believe people deserve equality - regardless of gender or race or beliefs

  • We are obsessed with building something “bigger than ourselves”

Benefits

You will be taking on an early role at the formative stage of one of the next great tech companies. We want your feedback, your ideas and your partnership. You’ll be working in a challenging and fun work environment and have PTO, including Blue Fever-specific holidays.

Fun fact: we believe in “mental health days” and require all employees to take 1 every quarter. Some other benefits include:

  • Stock options in the company

  • Healthcare coverage

  • Personal movie/TV show curation by the founders - this is a service users will pay for but you get it free as a BF team member

  • A business that trusts and embraces technology

As we grow, we’ll add to our benefits, and you’ll be involved in those conversations.

Blue Fever, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. If you have a disability, we're more than happy to accommodate and make the interview process better for you.

For more information contact:

Greta McAnany Co-Founder

408.799.9164 greta@bluefever.com